The Top 5 Dairy Packaging Trends of 2016
5 Innovative Dairy Products Packaging Trends for 2016-2017
It takes a lot of thought to create beautiful dairy products packaging in for the dairy industry. However, when you find the perfect design and package it in the perfect container, your brand will skyrocket.
Dairy industry trends this year have shown some new changes to dairy product packaging that many brands have begun to use for their products.
Take a look at what the industry leaders are doing with their brands, and take some inspiration from them for your own products.
1. Eco Friendly Packaging
In today’s world, consumers are more environmentally conscious than ever before. More people are looking at labels, studying sustainable practices, and paying attention to the amount of waste that products are producing. This goes for all industries, not just dairy.
The US dairy industry is the third largest dairy industry in the world, behind only India and Europe. It produces 91 billion litres a year.
This means that American dairy farms have a significant influence in changing the pollution levels of the country and the world.
Dairy suppliers and manufacturers have a responsibility to contribute to protecting the environment and reducing their carbon footprint. Therefore, it’s key to make sure you’re participating in eco friendly packaging practices.
Recyclable containers are especially beneficial when it comes to glass dairy product packaging. Glass containers are the most effective because glass can be recycled over and over again as many times as necessary.
Milk, yogurt, cottage cheese, and ice cream are just a sample of the variety of dairy items that can be packaged and sold in glass containers.
2. Simple Labels
Package designs in the dairy industry have become increasingly simple. This creates a clean appearance on the grocery store shelves, and a sophisticated delivery for your brand.
Simple labels allow your customers to easily find what they’re looking for. Many consumers are conscious about reading nutrition labels, and if they can’t find that information they’ll likely put your product down and pick up another brand.
Try a glass jar with a clear, transparent label or an ice cream container with a simple design. It’ll make your product different from the rest.
3. Convenient Containers
People are busy, and when they’re grocery shopping or browsing their local farmers’ market they don’t want to have to spend a lot of time and effort purchasing your product.
The majority of consumers are willing to spend more money for convenience. Most notably, they’ll spend money on items they can grab and go.
Convenient dairy packaging includes designs and product styles that make it easy for the customer to consume the product.
Ready-to-eat dairy products, pre-portioned containers, and portable size packages are among the most popular types of dairy packaging right now. Think pre-shredded cheese, individual yogurt packages, and portable ice cream containers.
Reclosable milk and ice cream containers are important to note as well. These are much more convenient for families and individuals to store their products.
Reclosable packages are also important for keeping products safe from the risks of contamination and spoiling too early. Oxygen can get in when milk containers don’t close properly after they go back in the fridge. Moisture and oxygen can cause contamination and bacteria buildup when they mix.
4. Health Conscious Packages
Health conscious consumer markets are growing by the minute in all food industries. This is a major market, and anyone who is producing any type of food product needs to be in on it or you’ll miss out on tons of sales.
Use portion controlled packaging for your products when you can. Many companies are already doing this and creating individual sizes so that people can grab them and go.
It’s important for people to be able to incorporate your products into their lifestyles. They’ll be more likely to stay loyal to your brand if they can do this.
Stanpac’s 4.70 oz (139ml) size glass jars are perfect for individual portions for yogurt, cottage cheese, and other dairy products. They come with your choice of a plastic snap on lid or a foil heat seal lid.
5. Authentic, Tamper Evident Packaging
Safety and health concerns are one of your biggest goals as a dairy producer. Your customers need to know that you are accounting for their own health concerns.
This means that you have to make sure your customer knows that they are buying a safely protected product that hasn’t been counterfeited or tampered with.
Tamper evident packaging is leading the revolution in the dairy industry when it comes to packaging and promoting brands. It’s particularly important for ice cream products to ensure quality, flavor, safety, and convenience.
Stanpac’s SecurTEC tamper evident packaging line is designed to make your brand stand out and give your customers an easier experience. The tear band technology allows customers to simply pull a small tab to open the lid; no struggling with seals.
The tear band technology also lets customers know if a product has somehow still been tampered with or opened, and they’ll know not to purchase that one if it is.
Stanpac Provides Products That Fit all Dairy Industry Trends
Stanpac is a leader in the dairy packaging industry, with over 60 years of experience. Our high quality equipment puts us at the forefront of manufacturing dairy products, providing the best products to all of our customers.
We create beautiful designs to make your product stand out on the shelves. From practical, tamper-evident containers to sophisticated glass jars, your dairy products will be displayed with the highest quality.
Check out Stanpac’s dairy packaging products today to see how we can help your brand get the boost it needs.