The Scoop on Kawartha Dairy’s New Packaging
For those of us Ontarians who make the pilgrimage every summer into the northern reaches of our fair province, it’s a tradition. Well, more specifically, Kawartha Dairy is a tradition. And thanks to Stanpac packaging, that tradition can last all year long.
In 2013, the rural, cottage country dairy, based out of Bobcaygeon, Ontario, decided to take its authentic, fresh cream, hand-scooped recipe out to the masses. A rebranding was in the making, and so was new packaging.
That’s where Stanpac came in.
Going from Plastic to Paper
To meld with the new design (a picturesque image of a northern lakeside appearing to be carved from wood), new, sustainable packaging made from eco friendly materials was brought in to replace the old plastic containers.
This new paper packaging provided a much higher quality surface for printing therefore giving the graphics a truer representation of Kawartha Dairy’s cottage country image. Definitely a more eye appealing look on the shelves compared to their previous package.
The paper packaging also appeals to those concerned with the environment as paperboard is a renewable resource.
Since the rebranding of Kawartha Dairy, double digit sales growth has been achieved. The decision to implement Stanpac’s packaging solution played a key part in Kawartha Dairy achieving its goals.
Kawartha’s new design won Best of Show at the PAC Global Leadership Awards in 2015.
Read more here about Kawartha Dairy’s rebranding initiative.
For further insight on the importance of re-branding your company, here is an example of how Kellogg’s handled a major shift in marketing strategy, including re-branding.
Stanpac Has Over 60 Years of Packaging Expertise
Stanpac is a global leader in packaging for the dairy, food and beverage industries. For more than 60 years, Stanpac has been specializing in ice cream packaging, manufacturing food containers and paperboard ice cream cups.
A unique service to Stanpac is its glass container printing service. Stanpac can create visually dramatic designs on virtually any glass bottle, which can make your product pop!
Interested in rebranding your product? Contact Stanpac today!