Green Packaging Solutions That Keep Your Customers Happy
Green Packaging Solutions: How to Make Your Brand Better for the Planet
At the end of 2016, we reported that one of the biggest consumer trends in the dairy industry was green packaging solutions.
We’re happy to report that this trend is still as big as ever in the food industry as a whole.
Consumers today are more focused on environmentally friendly options than ever before. Whether it’s less wasteful packaging or more recycled materials used, people are more conscious of what they purchase.
The people have spoken. It’s time to give them what they want and make sure your dairy product is always in their shopping cart.
Get the lowdown on what green packaging solutions can mean for your brand, and why you should consider them when you design your product.
Why do I Need to Use Green Packaging Solutions?
Some farmers are taking huge measures to change the world. You’ve got some dairy farmers turning their manure into renewable energy, and others installing solar panels.
In the grand scheme of these things, packaging might seem small and insignificant. You might find yourself wondering if it really matters. We assure you that it does.
Clay Detlefsen, in an article for Dairy Foods Magazine, had this to say:
“Packaging is not a big contributor to a dairy’s carbon footprint, but to consumers, it can be a symbol of a company’s eco-friendliness.”
That should tell you everything you need to know. It’s essential that you show your consumers that you care about your carbon footprint, even if the reality is that packaging isn’t the biggest problem.
Customers want to be confident that they’re supporting a company that makes a difference, and will go out of their way to choose products that reflect this. Make sure they know that you care, and they’ll be more inclined to make the purchase.
Quick Tips for Going Greener
Use thinner materials. Many companies right now are striving to make the walls of their packages as thin as possible without compromising safety or quality. In the industry, this is called light-weighting.
Promote recycling. Make it easier for your customers to recycle their products. Encourage customers to recycle by using glass or recyclable paperboard.
Consider providing home milk delivery service. You can deliver milk in glass bottles to your customers’ doors, giving them a convenient option and providing you with a better way of recycling and reusing materials. Straus Family Creamery in California, for example, reports that about 95% of the glass milk bottles are returned.
Put it on your label. If your dairy has taken a sustainability initiative, mention it on your label. You can also do this if your package is made from recycled materials.
The Importance of Glass Packaging
Glass dairy containers are good for the environment because glass is one of the most recyclable materials you can use.
A glass bottle or jar can be reused over and over again for an endless life cycle. It won’t lose quality over time, either, like plastic will.
Additionally, the more recycled glass we use to make new glass, the less raw materials we need to use. This helps scale back the ecosystems and natural resources we gather from.
Using more recycled glass can also mean saving big on energy usage.
In fact, the energy you can save just from recycling one glass bottle can power a light bulb for up to 4 hours, a washing machine for 10 minutes, or a television for 20 minutes!
Now, imagine how much energy that could save for packaging products, which can mean less cost for everyone involved.
Choosing Recyclable Ice Cream Containers
You can’t really package ice cream in glass, but you can certainly use other materials that are better for the planet.
At Stanpac, we use paperboard for our ice cream containers. Our paperboard contains sustainable sawdust from the lumber industry, and is completely recyclable.
As a bonus, all of our paperboard materials come from companies certified by the Sustainable Forestry Initiative (SFI). The SFI is an organization that strives toward achieving more sustainable forest practices in North America, as well as the rest of the world.
That means we do our part to make sure all of our paperboard and fibre materials come from sustainable sources, and that we support the protection of the world’s forests.
Individual Sizes to Reduce Waste
Your customers not only want something better for their planet, but they also want something better for their lifestyle. This means products that are made for busy people, but also for people who want to watch their health.
In our 2017 mid-year review, we reported that consumers today want on-the-go options for their busy lives. People are busy. This means they’re more inclined to grab something they can take on the go.
Single-serve packaging helps your customers reduce their own waste.
By having a single-use portion, they won’t risk wasting the rest of the container or leaving it sitting in the fridge for too long. That means less product is getting thrown out, and more is getting used up.
It might seem like unnecessary extra materials to produce single-serve products, but when you use glass, that’s just more material getting recycled instead of thrown in a landfill.
Use Stanpac For Sustainable Dairy Product Packaging Solutions
At Stanpac, our core values are built around our social and economic responsibility. Providing dairy companies with sustainable packaging options are what make us who we are.
Every product we make is a high-quality answer to your packaging needs. Whether you want to stand out from the competition, or find a more cost-efficient solution for your company, we can help make those goals come true.
In addition, we’ve been in the industry for over 60 years, so we know our dairy packaging better than anyone.
We offer glass dairy containers in a variety of sizes, shapes, and customizable options to match your brand’s personality. In addition, we also make ice cream packaging, wholesale containers, and custom glass bottle printing for any design you’d like.
Get in touch with us now for some product packaging options that will make your brand stand out like never before!