Mid Year Review: Dairy Packaging Trends for 2017
The Consumers Have Spoken: Dairy Packaging Trends For the Rest of 2017
At the end of last year, we reported on the biggest dairy packaging trends of 2016 and made some predictions for 2017. Now, as we’re halfway through 2017, we’re giving you an update on what really matters to your consumers this year.
It’s vital to stay on top of consumer trends because the food and beverage industry is constantly changing. You know what you’re doing is working, but sometimes we need a little boost.
However, there’s so much competition out there it can become difficult to figure out new ways to stand out from the rest. That’s where we come in.
If you want your brand to succeed, make sure you’re giving the people what they want. We’ve searched for the most popular dairy packaging trends right now so you know exactly what that is.
A Focus on User Experience
Everything is about the customer experience. You want to make it as easy as possible for your customers to find the information they’re looking for.
One of the best ways to give your customers a great user experience is design a product with a clean, simple label. Not only does this stand out on the shelves, but it’s easy on the eyes when it comes to the information on the package.
The faster they can find what they’re looking for, like nutrition information and ingredients, the more likely they are to decide to buy your product.
Our team at Stanpac will work with you to create custom designs and products that represent your brand in the best way possible. We offer tamper evident ice cream packaging that provides the ultimate security for your product, so your customers know it’s as safe as possible.
High Quality Package Labels
In the United States, one third of adults believe that high-quality packaging is an indicator of food quality. That’s a third of your consumer market that’s looking for a label that stands out.
As we mentioned before, there is a world of competition out there. Grocery shelves are more full than ever, so you need to make sure your product gets noticed.
Quality is the best way to get noticed. The higher the quality of your product is, the more likely you are to stop a customer in their tracks.
Stanpac provides high-quality glass bottle printing and decorating, as well as labels for containers that will get your product noticed on the shelves. Our Applied Ceramic Labeling process applies your designs directly on the bottle, just like a tattoo for your glass.
You pick the design and the colors, and we make your dream a reality.
On-the-Go Dairy Products
Your customers live busy lives. That’s why they’re looking for dairy products they can keep on hand to grab for a snack or for their lunch.
People want dairy, and other food solutions, in on-the-go formats to add more convenience to their lives. Nowadays, it’s all about making life easier and better.
All they want to do is look in the fridge, grab their yogurt, and run out the door. You can make this happen for them using convenient sized packaging.
At Stanpac, we offer glass containers for dairy packaging in 4.70 oz sizes. They’re perfect for your customers who want something to grab and go on their way out the door.
Convenience and Online Availability
Let’s face it. We live in a mobile world.
Many people do their grocery shopping online. It’s part of what comes with living in the Digital Age.
Nowadays, it’s all about convenience, and since you can get just about everything online, it’s natural that grocery consumers have shifted in this direction.
If you aren’t selling your products online, consider getting involved in home milk delivery. The milkman is making a comeback, and home milk delivery is becoming more popular across the United States.
Our glass milk bottles and wire porch carriers are a hit with customers who want good, old fashioned home milk delivery right to their door. They’re high quality, and better for your brand because they are fully reusable and recyclable.
A World of Flavor Options
Unfortunately, today’s consumers are not just all about plain ol’ vanilla. Sure, some are still big fans of this classic flavor, but others want more.
When it comes to yogurt and ice cream products, flavor options are the best way to make your product stand out from the rest. As Prepared Foods puts it, “flavor innovation is huge.”
People want choices. They want to discover new flavors and exciting tastes.
No matter what flavor you choose, we’ll find the right packaging to help your product stand out. Our Flex E Fill ice cream filling equipment will make it easy for you to whip up new flavor ideas and get them out there for your customers to enjoy.
Natural, Healthy Ingredients
As we predicted at the end of last year, consumers are still gravitating toward healthier options.
Consumers are becoming increasingly aware of artificial sweeteners that are used in many ice cream products, and many prefer to avoid these ingredients.
Whether that’s controlled portion sizes, like the snackable size options, or a new recipe, people are looking for things that are better for you. They’re reading the nutrition labels and looking for listed ingredients more than ever before.
Ice cream is never really going to be a health food, but lots of brands are coming out with better-for-you options that include less sugar, reduced fat, or higher protein, like our clients at ProYo.
If you don’t want to introduce healthier, or more natural, product options, that’s your choice. However, we can help you create better product packaging labels so your customers can find the nutrition information faster.
Keep up With Your Customers Using Stanpac’s Dairy Product Packaging Solutions
At Stanpac, we know dairy packaging. We’ve been an industry leader for more than 60 years, providing high-quality products for dairy companies across North America.
We specialize in glass milk bottles, wholesale ice cream containers, glass container printing, and custom dairy packaging. Our high-quality products can make your brand come to life and show you the packaging you’ve been missing.